Why You Need Street Teams for Your Promotions Today

With the prevalence of online advertisements and commercials, do businesses still need street teams for promotions today? The short answer is yes. Street teams are often thought to be a thing of the past due to the rise of digital advertisements on various platforms all over the Internet. However, street teams remain a valuable asset to every company striving to achieve success in their promotional strategies. If you are wondering why, you are certainly not the only one. Keep reading as we discuss what street teams are and why you need them in your promotions. 

Street Teams – An Overview

While street teams have been around for many years now, there are still many misconceptions surrounding them and their roles in business promotions. As such, we did the legwork and compiled the essential information about street teams below to help you understand their significance in promotional activities. 

What Are Street Teams?

By simple definition, street teams are groups of individuals that hit the streets to promote something. Their main job is to represent companies or artists and promote their products, services, or events. They typically consist of young adults who enjoy working in a fast-paced environment and possess trustworthy and outgoing personalities. 

While street teams are known to work in physical locations, some street teams may also work online. These street teams are referred to as digital street teams. Just like conventional street teams, they are hired to promote products or services. However, the key difference is that they do their work on the Internet instead of on the street.

Responsibilities of Street Teams

The responsibilities of street teams may vary depending on the business or client they represent. Below we list the common tasks that are assigned to street teams. 

1. Distributing flyers, stickers, and other promotional materials
2. Installing posters around town
3. Demonstrating product functionalities 
4. Handing out product samples
5. Answering customer queries about the brand or product

Where Can Street Teams Promote?

Based on a business’s target audience, there are various locations where street teams can promote. However, typically, street teams are assigned to locations with high foot traffic to increase exposure. Some of the common locations where street teams work are the following: 

1. Music festivals or concerts
2. Downtown streets
3. Bus and train stations or other public transportation terminals
4. Neighborhood
5. Business districts
6. Event venues 
7. Sports complex
8. Campuses

Building and Managing Street teams

To build a street team, businesses or agencies first determine the tasks they need street team members to complete. After that, they recruit team members through job posting websites or advertisements in the local area. They may also partner with specialist promotional event staffing agencies or temp agencies. After forming their street teams, companies can then train and assign them to certain streets or locations. 

For more information about building and managing street teams, check out this full article about how to build and manage a street team in event staffing. 

Why You Need Street Teams for Your Promotions

Are you considering using street teams for your promotions but are still having doubts? Well, these reasons why you need street teams for your promotions might just be exactly what you need to make up your mind. Here are four reasons why you need street teams for your promotions today. 

1. For Engaging with Target Audience 

Street teams connect with the consumer base directly, usually on a one-on-one basis. When street team members engage with your potential consumers, they can leave a lasting impression and answer any of their queries in real-time. This helps potential customers remember the brand or product at a personal level. Similarly, street teams can witness how potential customers react to the products and make credible reports.

2. For Reaching a Wider Audience

Street teams are fully mobile, allowing them to navigate through the streets and venues with huge crowds easily and maximize their efficiency. Whether it's a busy city street or a local event, street teams can position themselves strategically in high-traffic areas where the target audiences are likely to be present. Their mobility also allows them to cover a larger area and interact with a diverse range of individuals.

When street teams interact with a wider audience, businesses can tap into new markets, expand their customer base, and increase their brand visibility. Consequently, this can lead to higher financial gains and overall business success.  

3. For Enhancing Brand Image

Despite social media advertisements and commercials becoming increasingly common in enhancing brand image, street teams can still play a pivotal role in building a strong brand impression and connection with target audiences. By opting for street teams, you have an opportunity to showcase to potential customers that your brand is supported by real individuals who truly believe in the value of the product. This not only improves the way your customers perceive your brand but also helps build lasting relationships with them. 

4. For Faster Outcomes 

Did you know that 85% of small businesses get their customers through word of mouth? This is how effective street teams can be in terms of acquiring new customers and improving sales. 

Unlike conventional promotional methods like print advertisements or TV commercials, street teams can deliver rapid results due to their direct and immediate impact on the target audience. Street teams can filter their target audiences and focus only on certain groups of people. Through this, they can deliver relevant information to the people who need them the most and encourage them to check out the product or service they are promoting.

How to Strengthen Your Promotional Strategies 

Street teams are an essential component in strengthening your promotional strategies. If it’s your first time utilizing street teams and looking for ways to maximize the impact of your promotions using them, here are some tips to take note of. 

1. Set a goal to measure your success easily
2. Understand your target audiences to plan the best locations for street teams effectively 
3. Provide orientation or training to your street teams 
4. Collect data like consumer information for analytical purposes

Manage Your Street Teams More Effectively with StaffConnect

If you are planning to use street teams on your promotions soon, now is probably the best time to consider using a staff management platform like StaffConnect. StaffConnect is a business management platform that helps you in managing your street teams remotely. It is designed with cutting-edge functionalities that can assist you in onboarding, scheduling, and even sending payroll to your teams. It is efficient and effective, allowing you to optimize the performance and productivity of your street teams anywhere you are. 

Want to learn more about StaffConnect? Book your demo today to get a full experience of StaffConnect’s practical tools and features at no cost.