The Rise of Mobile Event Apps: How They Can Boost Event Experiences in 2023

Mobile event apps are on the rise and changing the event experiences of organizers, participants, and stakeholders. Have you utilized them yet? If not, then you might be missing out on their exciting benefits for your events. Mobile event apps are one of the latest trends in modern-day event scenes. They are created to provide comprehensive event details to guests and a platform for communication, data collection, and more. They are typically user-friendly, cost-effective, and efficient. Additionally, they are known to help improve the Return on Investment (ROI) of events. As a matter of fact, 2022 research reveals 78% of businesses say that an event application has helped generate positive returns.

If you haven't hopped on the mobile event apps trend yet and don’t know how to get started on using these apps, don't worry because we've got you covered. Today, we discuss what mobile event apps are and their benefits for both organizers and participants. Additionally, we share with you a powerful event management app to further level up your event management game. 

What Are Mobile Event Apps? 

Mobile event apps are software designed to provide users with essential event information such as schedules, maps, and more. They are also utilized to facilitate interaction, enhance the engagement of participants and stakeholders and boost product marketing. Additionally, they serve as an effective platform for event data gathering and analysis.

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Typically, mobile event apps are downloaded from the app store and installed on devices connected to the internet, such as smartphones or tablets. They are generally used in physical events. However, more and more event organizers utilize them in hybrid events nowadays to increase the engagement of both in-person and virtual participants. While mobile event apps are widely used today, they are not typically used on their own. They are integrated with other event software, such as event management software.

Benefits of Using Mobile Event Apps

Using mobile event apps in your events can bring several benefits and enhance the overall event experience of the organizers and participants. Below we list and discuss the benefits of using mobile event apps one by one. 

Benefits of Mobile Event Apps for Organizers 

Mobile event apps not only provide guests with an interactive and stress-free experience but also offer a host of benefits for organizers. Here are some of them.

1. Real-Time Updates

Mobile event apps have built-in communication features to keep your team updated in real-time. This helps keep everyone on your team well-informed on the various developments of your event so that you can achieve a seamless flow of the event program. 

2. Faster Distribution of Tasks

Thanks to the wireless real-time messaging feature of a mobile event app, you can easily designate tasks for your staff and explain the task requirements without having to leave your post. 

3. Easy Check-in and Out

Say goodbye to manual check-in and out that takes time and event space. With a mobile event app, your staff can check in digitally faster and more efficiently. 

4. Efficient Data Collection 

Data collection is essential after every event to assess your team's effectiveness and performance. However, gathering data is not always the easiest task. Thankfully, mobile event apps are there to help. Mobile event apps have data collection features that summarize the activity of your staff and analyze their productivity. 

5. Seamless Collaboration

From sending important updates to simply inquiring about specific event details, the seamless communication functionality of a mobile event app has your back. With just a few taps on your screen, you can communicate with your staff and exchange information faster and more effectively. 

6. Reduced Costs 

The current economic state is affecting industries worldwide, and the events industry is no exception. As such, many event management companies have switched to mobile apps to avoid spending money on printing physical event materials such as marketing pamphlets or invitations. Mobile event apps also help save time, allowing event management companies to allocate more time to profitable aspects of the event. 

Benefits of Mobile Event Apps for Participants

With the help of mobile event apps, event participants can now have a seamless and hassle-free experience without the need to carry printed materials or wait in line to sign attendance sheets. Instead, all they need is a device to enjoy the event fully. Below, we go into greater detail about the benefits of event apps for participants.

1. Virtual Display of Products

Having a virtual display of the featured products and their characteristics on the mobile event app makes it easier for guests or participants to make informed purchase decisions without the need for brochures or samples. Virtual displays also serve as effective materials in discussions among participants. 

2. Easy Access to Event Maps 

Navigating an event location is not always easy, especially within large-scale events that feature several activities or displays. This makes having a map right on the participant’s device extremely convenient. This can help participants find the event locations or activities they are interested in faster and easier. 

3. Comprehensive Event Details 

Apart from maps, product photos, and descriptions, mobile apps also contain essential event details such as the event flow, names of speakers, discussion topics, schedules, and more. These accessible pieces of information help keep participants well informed, so they won’t have to ask staff about certain event details every now and then. This facilitates a more stress–free event experience not just for the participants but also for the event staff.

4. Networking Opportunities

Mobile event apps are designed with communication features like chat rooms where in-person and virtual participants can communicate. Through these features, participants can exchange ideas, share their opinions, and start creating long-term business relationships.

Make Your Mobile Event App More Powerful with StaffConnect 

Whether you are an experienced event organizer or are just a newbie, a mobile events app is undoubtedly worth considering. However, a reliable mobile event app may not be the only thing you need in today’s competitive event landscape. You also need feature-rich and efficient event management software to manage your event and staff. 

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StaffConnect is an event management software created to help organizers plan, manage, and execute events. Don’t miss out on the benefits of StaffConnect for your events, book a free demo today to learn more about its features and tools.