Promotions Staff: Key Players in Event Promotion Success

Whether you’re an avid event goer or someone who manages events for a living, you likely understand the impact event promotion can have on attendance and the overall outcome of an event. Event promotion is a crucial component in generating awareness and increasing ticket sales in an event. Much like in event marketing, event promotions require strategic planning and skilled staff who can effectively accomplish event objectives. 

If you are trying to maximize event success with promotions and are working with promotions staff, this article could be of great help. In this blog post, we'll be highlighting the benefits of promoting your event and the impact promotions staff can have on the success of your event. Additionally, we share with you some tips on how you can work with your promotions staff more effectively. 

Why Event Promotion Is Crucial for Event Success

From global sporting to entertainment events, it is evident that the vibrant event scenes are back in full force nowadays. While this resurgence is unmistakably positive, it isn’t always without challenges. Behind the successful return of events is the need for stronger promotion ideas and plans. 

If you’re not giving priority to promoting your events today, these reasons why event promotion is crucial might just inspire you to get on your feet and start strengthening your promotion plans. Here are the reasons why event promotion is crucial for event success:

• Enhances visibility and builds awareness
• Boosts audience engagement
• Increases event traffic
• Attracts potential sponsors 
• Generate leads
• Sparks interest 
• Helps catch the media's attention 

How Promotions Staff Can Help in Successful Event Promotion

Promotions staff are people who are trained and hired to promote a certain product, brand, or event and are typically hired from promotions staffing agencies. While traditionally, promotions staff work in the field, some staff may help in online promotions as well. 

In this section, we discuss further how promotions staff can help in promoting your events. 

1. Enhance Overall Event Image

Promotions staff are trained to initiate conversation and engage with customers directly through one-to-one interaction. By fostering such interaction, promotions staff can build a personal connection, boost engagement, and uncover the needs and wants of your target audience. Promotions staff can also interact with the public in a sociable and professional manner, regardless of the situation, and can leave a positive impression on your event. 

2. Communicate Event Details Accurately

When promoting high-profile events, it's important to give extra attention to sharing the right information. Here’s where promotions staff can play a crucial role. Promotions staff typically undergo training that familiarizes them with the event’s particulars. This helps them communicate with customers in a professional and engaging manner and share information accurately and reliably. By deploying approachable and dependable promotions staff, you can mitigate the risk of misunderstandings that could otherwise affect the reputation of your event.

3. Discover What Your Target Market Thinks

As previously mentioned, promotions staff can interact with your audiences directly. This not only allows them to advertise your event but also gain valuable insights into what your target audience thinks. Promotions staff can ask survey questions or distribute surveys both online and in person. Alongside, they can encourage audiences to fill out online reviews and ratings. What’s more, promotions staff today can join in social media conversations and tap into real-time feedback and qualitative insights for faster data gathering. 

4. Boost the Level of Excitement of Eventgoers

Strong emotions such as excitement can influence the decision-making of a person. A report notes that some researchers have found that emotions account for up to 90% of a person’s decision-making process. This is exactly the reason why it’s crucial to spark the emotions of eventgoers when advertising for events. 

Promotions staff can amplify the excitement of the audiences through engaging conversations or content, sharing sneak peeks or trailers, and offering exclusive deals. Hosting interactive contests and sharing user-generated content can also help in creating a buzz around an event. Another way in which promotions staff can spark excitement and interest is by sending out customized invitations or emails that can make audiences feel like an important part of the event. 

5. Increase Event Footfall

Depending on your promotions strategy or plan, promotions staff can use various strategies such as targeted marketing and creating engaging content to increase the number of people attending an event. They can also collaborate with well-known personalities or sponsors to widen the event’s reach. Besides digital promotions, promotions staff may also use in-person advertising methods and engage with a community to boost event footfall.  

6. Enhance Financial Results

With promotions staff, boosting attendance through direct engagements, exciting offers, and other marketing methods, your event’s financial results also increase. They may also help boost financial results by collaborating with sponsors who can provide additional financial support. Furthermore, they can manage and boost online merchandise sales and digital content sales. 

How to Effectively Work With Promotions Staff

Just like working with your other staff, working alongside promotions staff can present some difficulties. Hence, following certain practices to promote efficient and effective collaboration may be necessary. Below, we share with you some of the practices you can adopt when working with promotions staff. 

1. Provide comprehensive training 
2. Set clear goals 
3. Maintain good communication
4. Accept individual differences
5. Empower and trust your promotions staff
6. Provide necessary feedback 

Improve Communication Between You and Your Promotions Staff With StaffConnect 

In managing and promoting events, it goes without saying that good communication is crucial for effective collaboration and overall event success. If you're on the hunt for a digital tool that can improve the communication between you and your promotions staff, StaffConnect could be the solution you are looking for. 

StaffConnect is a business management software tailor-made to enhance communication between event managers and staff. It comes packed with reliable and functional communication tools, such as a communication hub, push notifications, and automatic reminders, to ensure everyone stays on the same page. 

What's more, StaffConnect offers a range of other features that streamline operations and automate time-consuming tasks for more efficient workflow. Some of the most valuable tools of StaffConnect include GPS Check In and Out, Whitelabel custom branding, data collection, calendar integration, and many more. 

To learn more about how StaffConnect can benefit your event promotions, book your free demo here and discover how it can enhance processes.