Mobile Technology: Benefits and Utilization in Events

Did you know that nearly 7 billion people, or 85.82% of the world's population, are using smartphones in 2023? In today’s information age, it seems as though we live in a world surrounded by mobile technology. Hence, as one would expect, many businesses, including the events sector, are incorporating it into their daily processes for convenience and efficiency. 

By embracing mobile technology, event managers can facilitate smoother operations and cater to the fast-paced lifestyle of modern-day staff. What’s more, mobile technology can play a role in improving attendee experience, thus enhancing reviews, reputation, and, eventually, profitability. Read on to learn more about mobile technology and its implementation in the events industry. 

What Is Mobile Technology?

Mobile technology is a technological innovation designed for use on the go. It encompasses portable two-way communication devices such as smartphones, laptops, smartwatches, and more, hardware and software components, and the networking technology that connects them. With mobile technology, users can communicate, access information, utilize various applications, and more without having to stay in a fixed location. 

In events, mobile event apps are one of the most widely used forms of mobile technology.  Mobile event apps are software designed to enhance event management, execution, and guest experience. To learn more about mobile event apps, check out our full blog on the rise of mobile event apps here. 

Benefits of Mobile Technology in Events 

Many of the benefits of mobile technology integration in events center around faster communication anywhere and anytime. However, while not widely talked about, there are other benefits that this technology can offer. Below, we talk about them in further detail. 

1. Increase in Productivity 

A 2021 study of 1,500 U.S.-based workers found that the majority (62%) agreed that smartphones and tablets play a key role in their productivity at work. Mobile technology can increase an event management company’s productivity not only by improving communication but also by streamlining planning and management processes. Additionally, mobile tech provides valuable real-time insights and data analytics that can enhance decision-making and event planning and execution. 

2. Enhancement of Guest Experience 

If you want an event that sustains guest satisfaction, you may want to join the majority, 84% of customer-centric companies who are now focusing on mobile customer experience. As we have briefly mentioned above, mobile technology is dominating the world with billions of users, including your event guests. 

By utilizing mobile technology, you are giving your attendees or audiences easier access to all event-related details. This enables them to stay informed and customize their experiences. For instance, if you are managing a trade show event, guests can easily plan which booths to check first with a mobile event application that details the event program, participants, and more. Additionally, mobile tech can play a role in facilitating networking and engagement with other fellow event guests. 

3. Promotion of Eco-Friendly Events

Over the years, mobile technology has had a significant impact on promoting sustainability. With mobile technology, organizers can share event details and advertisements electronically, reducing the consumption of paper and other marketing materials. Consequently, this also helps reduce waste. Furthermore, through this technology, event managers or hosts can share powerful messages on eco-friendliness and encourage guests to convey the same to others. 

4. Cost Reduction

Economic uncertainties have taken a toll on various industries today, and the event management sector is no exception. Thankfully, mobile technology can come in handy when it comes to managing budget-friendly events. Mobile technology can significantly reduce event costs by streamlining processes, reducing resource usage and disposal, and increasing efficiency in various aspects of event planning and management. 

Utilization of Mobile Technology in Events

Mobile technology can be utilized in various aspects of events, from planning to analyzing event data. Below, we get into more detail about the utilization of mobile technology in events. 

1. Event Planning

Mobile technology makes it possible for organizers to plan an event using digital tools anywhere with an internet connection. Event planning apps, which are typically mobile-friendly, streamline the processes of planning events in any location or mobile device. Managers can manage their schedules, make deals with suppliers, send invites to guests, and many more with just a few clicks and taps. 

Moreover, mobile technology allows event planners to collaborate more efficiently. It makes the exchange of messages and details faster and easier. Additionally, it gives members quick access to other forms of technology like the cloud, which enables them to work on a similar project at the same time and minimize errors.

2. Event Promotion

When it comes to marketing and promoting an event, mobile applications and mobile-friendly advertising campaigns can contribute significantly. Given that the majority, if not all, of your target audience uses a mobile device, you can easily reach out and draw them to your event. Mobile ads can also help showcase your event name, date, and location, as well as why your event is worth attending. 

3. Event Execution 

By using your portable devices, such as smartphones, tablets, or laptops, you can simplify and optimize your event execution plans. According to a report on event industry statistics, 71% of event professionals utilize mobile apps to enhance attendee engagement, streamline communication, and provide real-time updates. 

Mobile technology, including mobile event apps, can facilitate guest and staff attendance checking, as well as making ticketing and distribution of programs faster electronically. Furthermore, mobile technology can come in handy in providing faster customer service and managing and resolving issues. When the event is over, mobile technology can provide further assistance in sending payments to staff and sending thank-you notes to participants. 

4. Event Data Analysis

When you choose to integrate mobile technology into your events, analyzing event data becomes more efficient and actionable. You can track and analyze your event app usage, mobile messaging responses, mobile ad clicks, and mobile conversions faster than manual analysis. By taking notes and using the insights provided by mobile analytics, you can improve your event marketing strategy, ROI, and overall outcomes.  

Discover an All-in-One Platform for Event Management

Mobile technology, along with many other technological advancements, is here to stay and will continue reshaping the events sector. Is your event management company equipped with the necessary tools to manage events that meet the demands of the current fast-paced world? If not, you may want to spare a few minutes to check out what StaffConnect can offer. 

StaffConnect is an event management platform that streamlines operations and automates tasks. This app is equipped with practical tools and features that promote more efficient workflow and help save time and costs. It comes with a variety of powerful event management tools, including a custom mobile app that your staff or clients can easily download on Google Play and Apple App stores.

If you are interested in discovering StaffConnect’s features and functionalities further, feel free to book a free demo here.